Should you develop a corporate podcast for your company?
Current estimates are between 250K and 425K podcasts today. If you start a corporate podcast, how do you set yourself apart? How do you structure it, promote it, measure it?
The Oakmont Group offers a two-hour workshop on the keys to a successful podcast. The focus is not on the mechanical apsects — microphones, editing software. That topic has been beaten to death.
The hard part is maintaining consistency and structuring the podcast so it generates leads,
The overriding theme should be that you provide compelling information on a consistent basis. You spend one hour on the podcast and ten hours promoting it.
To that end, the workshop has three parts:
PHASE ONE: PLAN
List 100 candidates as potential guests. These are people who can help solve problems for your customers and potential customers. For example, if you deal in the area of big data, you may want a series of guests who evaluate different ways to evaluate logs: Splunk! and Elastic come to mind.
Develop fifty images (can include guest photos & logos). “Build it and they will come” is a concept from 2012. Today, you need to promote your podcast visually. You will need to have dozens of images for the blog and Twitter, LinkedIn, and Facebook.
Images will appeal to the humans, but you need to have the right keywords so algorithms find you as well. Today, SEO has many components, one critical aspect is having the appropriate keywords so prospective customers will find you.
Let’s have a workshop with customer-facing employees who can list questions that customers have. This would serve as a great starting point for topics for the first fifty podcasts.
PHASE TWO: PRODUCE
Develop a WordPress blog as the fulcrum for the podcast. Your promotional efforts will drive people to the blog with a link to the audio. Here you provide a summary, link, show notes, and a call to action.
Sign up for accounts at WordPress, Libsyn, Hootsuite, REV, MailChimp
Get into the habit of writing 20 titles for each podcast
You can use several online services to assist with the correct title.
Find an audio engineer who is a freelancer. Your time should be spent in promoting the podcast and connecting to your new followers.
PHASE THREE: PROMOTE
Create grids for first ten podcasts: LinkedIn, Twitter, Facebook, Newsletter.
32 point specific list to ensure consistency and congruency for your podcast
Design several to see what works. “subscribe to a newsletter, infographic, whitepaper
Pete & Repeat for six months, then look at analytics.
No overnight results in podcasting. You will need a year to establish yourself. Then, you will have regular subscribers.
This workshop is designed on the “accordion” principle. It can be compressed into a 45-minute keynote, it can be a standard 2-hour workshop, it can even be a half-day deep dive.
Contact for more details: John Gilroy 703-627-3830 email@example.com