“Two mints in one” was a television commercial from back in the 1970’s. The idea was the Cert mint was a taste mint as well as a breath mint. To my eyes, “The Business of Government Radio Hour” is an attempt at making a radio program a podcast. It seems to succeed on the air, but the IBM folks are not familiar with the basic concepts of podcast marketing.
The good news: excellent audio quality, knowledgeable hosts, and great guests. The bad news: the show is not marketed as a podcast, yet it appears on Apple Podcasts and PodcastOne.
When you arrive at the business of government website, you see a link to “interviews.” Are these video interviews? Written interviews? Podcasts?
Most podcasts have one show notes page. Show notes allow the moderator to connect to the audience. One would expect images of guests, links, quotes, ways to reach the moderator.
We have a confusing set of show notes:
Is it here? http://businessofgovernment.org/interviews/3457 (not secure)
Is it here? https://bizgovradio.wordpress.com/2019/09/16/margaret-weichert-deputy-director-for-management-office-of-management-and-budget/ (a ridiculously small link to the audio)
When I listened to an interview from September 16, 2019, with Margaret Weichert from the OMB, my first question was – what is the IBM Center? Is it a nonprofit? Who are these moderators?
From an audio perspective, there is a great bumper, and then the moderator steals the energy with his Shaun of the Dead read.
For years the joke about IBM was it stood for Inexpensively Built in Mexico. Although this podcast is not inexpensively built, there has been no effort at marketing.
Why not include a mention that the “interview” is both a radio show and a podcast? That way, you can ask for people to subscribe to extend your reach. The description on Apple Podcasts is a measly 23 words. No Twitter presence.
If the IBM team wants to have as much success in podcast world as in radio world, they will have to make an effort at understanding the basic concepts.
|The Podcast Tune-Up #4 August 18, 2019|
|1. Title: The Business of Government Radio Hour|
|2. Host: Michael Keegan and Andrew Fairbanks|
|3. # of episodes: 94 on Apple Podcasts|
|4. # of minutes per episode: around 60 minutes|
|5. Apple Podcast description – 23 words, no call to action|
|6. Apple Podcast ratings: 7|
|7. Format: classic moderator & guest, except two moderators|
|8. Open bumper? Yes 30 seconds Close bumper? Yes 30 seconds|
|9. Pre, Mid, Post roll reads? none|
|10. Twitter handle: none (generic @BusofGovernment)|
|11. Quality of audio – excellent|
|12. Show Notes URL – https://bizgovradio.wordpress.com/2019/09/16/margaret-weichert-deputy-director-for-management-office-of-management-and-budget/|
|13. Hubspot Website Grader for show notes page: 64 – https://website.grader.com/|
|14. Show notes: no images, weak link to audio|
|15. Show notes: some effort put into the artwork|
|16. Show notes: Link to guest site? no|