Some estimate there are over 750,000 podcasts. Up until May of 2019, if you wanted to find a podcast you would troll through Apple Podcasts and find something interesting. In the spring of last year, Google started ranking and indexing podcasts. This allows every company to have their podcast found on Google.[Read more…] about Help people find your podcast
One of the best ways to promote your company is to appear on other podcasts. New listeners will extend your company reach. However, you are leaving money on the table if you don’t wring out every available part of this promotion opportunity. Taking advantage of your podcast appearance boils down to three areas: preparation, executing the interview, and then post-show promotion.[Read more…] about 9 Ways to Leverage your Guest Podcast Appearance
This “quality” question seems to pop up regularly on Facebook and LinkedIn podcast groups. You may ask how to record a remote podcast. Many answers dazzle the reader with knowledge of compression algorithms and favorite microphones. These obsessive discussions sound like purists arguing about vinyl vs. digital.
Mere mortals need some guidelines to make business decisions.[Read more…] about What’s the best way to record a remote podcast interview?
World-renown marketing expert Seth Godin says podcasting is the new blogging. Apple announces over 500,000 podcasts. This combination makes for a perfect storm for CEOs. They suspect a podcast can increase reach and build community but have no idea what a podcast costs. If a business is going to invest in a new marketing channel, they will need to know how to project out expenses.[Read more…] about What is the Real Cost for a Company Podcast?
November of 2019 sees the the 13th anniversary of Federal Tech Talk. 619 hour long interviews. It is a weekly show focusing on the $80 billion-dollar federal information technology market.
There are lessons to be mined in those interviews that can help you improve your podcast.
Fire alarms have gone off during recording sessions. Call-in lines have failed. The recording studio was changed four times. The entire radio station was moved up the road two miles. One time I dragged a Zoom recorder to Congressman Will Hurd’s office for an interview. Earthquakes have canceled guest appearances. Files have been deleted accidentally. On two separate occasions, guests were fired the day after the recording. In this case, files were deleted intentionally.