Some estimate there are over 750,000 podcasts. Up until May of 2019, if you wanted to find a podcast you would troll through Apple Podcasts and find something interesting. In the spring of last year, Google started ranking and indexing podcasts. This allows every company to have their podcast found on Google.
Today, if you want people to discover your podcast, then you must have a basic understanding of how discover website pages. The common term for understanding is Search Engine Optimization or SEO. A Google search on “SEO” will yield one billion hits.
Rather than examining each topic, let’s focus on one of the most important aspects, page speed.
Why worry about page speed?
You should worry because of all the competition. Estimates are 4.48 billion people on the Internet with 1.74 billion websites. With all the choices available, how can anybody find your podcast? Once they do, you don’t want them to bounce.
Professional digital marketers tell us most searches today are with mobile devices. If that is the case, then we should figure out how mobile users search.
Google says 53% of mobile users will abandon sites that take over three seconds to load. If most searches are on mobile devices and mobile searchers will bounce if you have a slow site, then it seems to me that we should look at some options for improving the speed of your show notes page.
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Most websites use WordPress for their show notes. As a result, this discussion will assume a WordPress site and a user having some knowledge of loading plug-ins.
We will examine four aspects of site speed increase: file management, caching, WordPress hosting companies, and then look at a solution called a Content Delivery Network, or CDN.
How do you know you have a problem?
The concept of speed has many characteristics, developers can go into detail with concepts like load time, first byte to load, and rendering time. For this discussion, we just need to know a basic concept called page load time. Kind of like a doctor starting with body temperature to get a general insight on health.
The simplest tool is the classic Website Grader that was developed by HubSpot. Simply go to this site, insert your company’s URL and you will get a rough idea of page speed. Below is my report — only 24 out of 30.
For more details, the next level is tools like GTMetrix, WebPageTest, and Pingdom. Each will give you more information than you need, but you will gain some insight into the complexity involved in page speed.
Ok. Now we know your page speed. If it is over three seconds, then you can take some action.
Many users take photos from a camera or phone and transfer them to the show notes page. The fastest “win” in the speed game is to use utilities to compress that image.
Popular plugins for WordPress
Adding a cache to your WordPress site can drastically increase speed. You can test it very easily. Start by getting a page speed. Then, download W3 Total Cache and activate it. You will be amazed at the difference. Here are two popular products.
#3 Hosting service
Once you have done everything you can to optimize your files for speed, the next place to look is your hosting service. Unfortunately, the $2 per month web hosting companies are slow. The minimum here is around $20 a month rule for hosting that provides reasonable speed.
Good examples are:
#4 Content Delivery Networks
Although the Internet is fast, when you try to send a signal across the world, you can encounter some delays. One proposed solution is to distribute cached files to physical servers across the world.
This concept is called a content delivery network, it was popularized by a company called Akamai. Initially, it was targeted at large companies with an international presence.
Today, we have a CDN option for small to medium-sized companies, you may benefit from the free CDN service offered by Cloudflare.
Get an idea of the speed of your website. If you are over three seconds, then use the free plugins that can assist with image compression and caching your WordPress. If you still don’t make the mark, consider moving to a better host.
As a last resort, start to research options for Content Delivery Networks.
How will you try to speed up your site?
How people can find your podcast: FAQ
How do listeners find my podcast?
Make sure you understand the exact terms your ideal customer uses. Make sure you include these terms in the description page on Apple Podcasts as well as on the show notes page. Use standard blog optimizing techniques for the show notes page – internal links, external links, images, and make sure the website is mobile friendly and fast.
What is podcast marketing?
Marketing can include outbound as well as inbound methods. You better chance to engage and develop a relationship. One key element is having a fast site.
How do you spread a podcast?
Many have used Twitter, LinkedIn, and Facebook. Another way is to increase the chance that your ideal audience will find you.
How do I get more listeners or my podcast?
One easy way is to appear as a guest on another podcast. You can also make your show notes page attractive to podcast seekers by making it fast and mobile friendly.