Imad opens up the discussion by talking about the popularity of Everbridge in the commercial world. He states that nine out of ten investment banks and 25 of the top 25 North American Airports use services provided by Everbridge.

Let’s take an issue with a data center as an example. If power goes down, an alert may be generated. The problem is the person who needs to be contacted my have varying ways of being in touch during the day. From 9 to 5 the best way may be the telephone, on the weekends, it may be text messaging, when traveling, it may be e-mail.

In order to develop a system the is flexible, it needs to respond to the varying communication needs of key personnel.

What happens next? The system Imad Mouline describes can assist a responder by giving pre-written action plans. In an emergency, one may not react as well as one thinks and having a pre-planned sequence of activities can assist in many ways.

Scalable, flexible, and redundant are the characteristic that are needed for emergency communications whether in a hospital or on the battlefield.