Today we take a look at a podcast from the Chertoff Group, called Insights & Intelligence. For those outside the beltway, Michael Chertoff is a former government employee who started a company to do consulting work. He hires many previous govies.
The podcast is moderated by Kate Montgomery who is listed as a partner at the company website. The podcast seems to be an afterthought. Looks like someone from the Chertoff Group was on a radio show and decided that they could create the magic. It looks like a converted blog page that is as blocky as 1970’s Soviet architectural design. No personality, no photos, no calls to action.
In fact, when you click in the image it takes you to the Apple Podcasts page. The idea is to have show notes where you can tell your story.
This particular interview had one Chertoff employee interview another Chertoff person. He sounded like he read the outline from a previous talk. His subject was space and satellites, where are hundreds and hundreds of exciting stories are available. Instead of talking about space debris, manufacturing in space, going to Mars, or other topics, it sounded like he was reading an index from a book.
FREE & LIVE 50 MINUTE WEBINAR, “HOW TO PROMOTE A PODCAST”
|The Podcast Tune-Up #8 October 14, 2019|
|1. Title: Insights & Intelligence|
|2. Host: rotating – Kathleen Montgomery|
|3. # of episodes: 60 on Apple Podcasts|
|4. # of minutes per episode: around 20 minutes|
|5. Apple Podcast description – 27 words. Looks lie it was written by an intern on his last day.|
|6. Apple Podcast ratings & reviews : 19|
|7. Format: classic moderator & guest|
|8. Open bumper? Yes 15 seconds Close bumper? Yes 18 seconds|
|9. Pre, Mid, Post roll reads? none|
|10. Twitter handle: none|
|11. Quality of audio – excellent|
|12. Show Notes URL – https://www.chertoffgroup.com/podcasts|
|13. Hubspot Website Grader for show notes page: 92 – needs minor performance and SEO work – https://website.grader.com/|
|14. Show notes: barebone images|
|15. Show notes: none|
|16. Show notes: Link to guest site? guest works for company|