August 2019. Google started indexing and ranking podcasts. This is an earth-shaking change that directly benefits podcasters. Recent statistics show that Google reports seven billion searches a day; this change virtually opens the floodgates for people to discover your podcast. Google is not the only company with an algorithm to search for podcasts.
Apple recently announced one million podcasts. Many go to the Apple podcast directory and search by scrolling through thumbnail images or even type in a search term.
If you want to increase downloads and not spend money on advertising, you should optimize your presence so you can be found both by Google and Apple with images and text.[Read more…] about Did You Make These 5 Mistakes with Apple Podcast?