World-renown marketing expert Seth Godin says podcasting is the new blogging. Apple announces over 500,000 podcasts. This combination makes for a perfect storm for CEOs. They suspect a podcast can increase reach and build community but have no idea what a podcast costs. If a business is going to invest in a new marketing channel, they will need to know how to project out expenses.[Read more…] about What is the Real Cost for a Company Podcast?
Let’s take a look at the podcast called AI Today from Cognilytica. I listened to episode #102, an interview with a couple of people who are applying artificial intelligence to solve an underwater problem. The concern is the proliferation of a non-native species called Lionfish.
Clocking in at 22 minutes, the podcast I listened to is enough time to give the basics of a topic and keep it interesting. The podcast has a classic open, body, and close. You will find an open and close bumper and a midroll read.
In my experience, multiple hosts and multiple guests make for a confusing interview. Here we have Kathleen Walch and Ronald Schelzer as moderators interviewing Erica Angle and Adam Kantor from an organization called Robots in Service, or RSE.
The voices were so similar that, at times, I had a hard time understanding who was speaking. The host tossed to the guests and asked them to introduce themselves. Rule number one in microphone management is to control the interview. Relinquishing the microphone to a guest allows for too much rambling in the beginning.
During the interview, it sounded like these two guests are working full time in a startup call RSE. Only during the interview do you surmise that this is a pet project for the duo. It is a part-time nonprofit organization.
I don’t mind nonprofits asking for people to offer help in developing code for their underwater adventures. The issue I have when they ask for free help then talk about selling underwater robots. Huhh?
From a marketing perspective, there are no internal links to other podcasts, no transcript, and no explanation that RSE is a part-time nonprofit pass time.
The mid-roll read was recorded, it had no energy and almost encouraged listeners to skip ahead. Listen to a couple of Ben Shapiro podcasts and see how a person can include a mid-roll read into a podcast.
“Cognilyitica” is a catchy word and teh URL can easily be purchased. However, it is a complicated word in the spoken medium. Listeners may not spell the name correctly. It may help with spelling out the company name, so people don’t search for the company with a “K” instead of a “C.”
All in all, the podcast has potential. Avoid the self intros, improve the mid-roll read, and clarify some topics that are obvious to the moderators and guest, but not the new listener. These minor tweaks would well serve the brave new world of artificial intelligence.[Read more…] about A review of the podcast “AI Today”
If you weren’t one of the 30,000 lucky souls who attended the Satellite Show 2019 in Washington, DC in May of 2019, we have quick audio summary for you.
Constellations is the wildly successful podcast from Kratos. They recorded seven interviews from the floor of the show with topics ranging from flat panel technology to integrated SATCOM architecture.
[Read more…] about 7 Amazing Podcasts from Satellite Show 2019