World-renown marketing expert Seth Godin says podcasting is the new blogging. Apple announces over 500,000 podcasts. This combination makes for a perfect storm for CEOs. They suspect a podcast can increase reach and build community but have no idea what a podcast costs. If a business is going to invest in a new marketing channel, they will need to know how to project out expenses.[Read more…] about What is the Real Cost for a Company Podcast?
On June 4 2019, Federal News Radio released episode #600 for Federal Tech Talk. It is a weekly interview focusing on the $80 billion-dollar federal information technology market. There are lessons to be mined in those interviews that can help you improve your podcast.
Fire alarms have gone off during recording sessions. Call-in lines have failed. The recording studio was changed four times. The entire radio station was moved up the road two miles. One time I dragged a Zoom recorder to Congressman Will Hurd’s office for an interview. Earthquakes have canceled guest appearances. Files have been deleted accidentally. On two separate occasions, guests were fired the day after the recording. In this case, files were deleted intentionally.