One great way to promote your brand is to appear on a podcast as a guest. You get to connect to a new audience at no cost.
Further, the opportunities are endless; current estimates are 700,000 podcasts and almost all are looking for guests.
If your phone is not ringing off the hook with invitations, then you will need to follow this six-step approach to get invited on a podcast. Develop a list of potential podcasts, get a feel for the tone, connect with a well structured email, and take advantage of that opportunity.
1. Make a list of twenty target podcasts
In 2019 Google started indexing and ranking podcasts. This means that it is easier than ever to find a podcast that includes your target audience. Go to Google and type in “podcasts on your area of interest. ” For example, let’s look at “podcasts on cybersecurity”.[Read more…] about How to Become a Guest on a Podcast (2020)