Listened to three of the podcasts titled “Inside Media Minds” a podcast from W2 Communications. One podcast was in studio, one had a call in, one was done on a remote location. The quality was all over the map. In studio the audio level was acceptable, but Amy Morris’ interview was hard to listen to and the interview from RSA sounded like it was recorded in a bathtub.
Certainly looks like there has been some show preparation done before each episode. The questions seem to be thought out and rehearsed. The host allows the guests to respond to questions.
One way to improve the podcast is to have a description on Apple Podcasts that talks about the purpose of the show. When people find Inside Media Minds on Apple Podcasts, nobody knows what to expect.
Many people want to scroll through an interview, adding a transcript will allow people searching for topics to find the Show Notes.
When the URL was run through Website Grader from HubSpot it was obvious that litle work had been done in the are of keyword pacement and links.
Images were sorely lacking in the show notes. Getting a publicity photo from Rob Pegoraro certainly is not difficult. Also, W2Communications would benefit from outbound links in the show notes section. These are simple issues that can be remedied with small changes in the Show Notes section.
|The Podcast Tune-Up #1 May 15, 2019|
|1. Title: Inside the Media Minds|
|2. Host: rotates: Georgia Prassinos / Christine Blake / others|
|3. # of episodes: 23 – listened to episode #7, #16, #23|
|4. # of minutes per episode 9 – 29|
|5. Apple Podcast description – none – no links, no call to action|
|6. Apple Podcast reviews: 2|
|7. Format: Interview|
|8. Open bumper? Yes 34 seconds Close bumper? music|
|9. Pre, Mid, Post roll reads? none|
|10. Twitter handle: @MediaMindsShow|
|11. Quality of audio – varies widely — remote very poor, in studio great|
|12. Show Notes URL – |
|13. Hubspot Website Grader for show notes page: 72 – speed/SEO issues https://website.grader.com/|
|14. Show notes: no transcript no photos|
|15. Show notes: Some shows have a player, some URL to SoundCloud|
|16. Show notes: Link to guest site? No|