Everyone with a podcast wants more downloads. How can your podcast be discovered? Start with the behavior of listeners. From Patagonia to Portland everybody uses Google. Internet Live Stats estimates about 63,000 search queries per second. One differentiator is to have a successful show notes page.[Read more…] about Nine Elements of a Successful Show Notes Page
One great way to promote your brand is to appear on a podcast as a guest. You get to connect to a new audience at no cost.
Further, the opportunities are endless; current estimates are 700,000 podcasts and almost all are looking for guests.
If your phone is not ringing off the hook with invitations, then you will need to follow this six-step approach to get invited on a podcast. Develop a list of potential podcasts, get a feel for the tone, connect with a well structured email, and take advantage of that opportunity.
1. Make a list of twenty target podcasts
In 2019 Google started indexing and ranking podcasts. This means that it is easier than ever to find a podcast that includes your target audience. Go to Google and type in “podcasts on your area of interest. ” For example, let’s look at “podcasts on cybersecurity”.[Read more…] about How to Become a Guest on a Podcast (2020)
Some estimate there are over 750,000 podcasts. Up until May of 2019, if you wanted to find a podcast you would troll through Apple Podcasts and find something interesting. In the spring of last year, Google started ranking and indexing podcasts. This allows every company to have their podcast found on Google.[Read more…] about How improving speed can attract podcast listeners
One of the best ways to promote your company is to appear on other podcasts. New listeners will extend your company reach. However, you are leaving money on the table if you don’t wring out every available part of this promotion opportunity. Taking advantage of your podcast appearance boils down to three areas: preparation, executing the interview, and then post-show promotion.[Read more…] about 9 Ways to Leverage your Guest Podcast Appearance
This “quality” question seems to pop up regularly on Facebook and LinkedIn podcast groups. You may ask how to record a remote podcast. Many answers dazzle the reader with knowledge of compression algorithms and favorite microphones. These obsessive discussions sound like purists arguing about vinyl vs. digital.
Mere mortals need some guidelines to make business decisions.[Read more…] about What’s the best way to record a remote podcast interview?
World-renown marketing expert Seth Godin says podcasting is the new blogging. Apple announces over 500,000 podcasts. This combination makes for a perfect storm for CEOs. They suspect a podcast can increase reach and build community but have no idea what a podcast costs. If a business is going to invest in a new marketing channel, they will need to know how to project out expenses.[Read more…] about What is the Real Cost for a Company Podcast?