“How to promote a podcast” is a 12 hour online course currently that is in development. It will give you the strategy and tactics to transform your podcast.
Below is an outline of the topics:
Considerations before launching/relaunching
1. Market assessment | Total Addressable Market | Lifetime value of customer
2. Competition. Tools to use to look at others in your market
3. Self audit. What does your marketing matrix look like? How does your website stand up to scrutiny?
Order of Battle
4. Appeal to the algorithm: keywords.
5. Appeal to the human: images & image management
6. Show Notes: Structure | 20-point checklist | advanced promotion
7. Email: value of a mail list | nurturing vs. selling | surveys & quizzes
8. LinkedIn: background & headline | appeal to algorithm | groups | structure of an update | 10 areas
9. Twitter: how to write a tweet | how often to Tweet | handling hashtags | profile
10. Prelaunch, Launch, cadence
11. Mastering the interview
12. Distribution grid: you & guest